How can I get more sales and increase my revenue as an e-commerce store owner?
To generate more sales, you need to generate more traffic. Whether it is free or it will be paid. So, there are only 2 ways to generate traffic 1st one is paid marketing and 2nd one is organic marketing.
Let me explain those in detail but before marketing, we need to work on our website first. There are a few optimizations are required before we start our marketing.
Improve website speed: People don’t like to visit slow websites. So, we need to increase website speed to generate traffic and reduce bounce rate.
Proper UI/UX Design: A good UI/UX is a very important part of attracting customers’ attention. The site should be clean and easy to navigate. People can easily find out their desired section or content.
Optimized product page: We have to build our product page with high-quality images and a detailed description.
Responsive & SEO friendly: The website should be responsive though people can access it from their phone. Also, we need to work on on-page SEO. Where we need to use proper tags and meta information with targeted keywords.
Once these things are done then we can start working on sales and marketing.
Paid Marketing: In paid marketing, you have to run ads to generate traffic. By using Google ads or meta-ads you can do this. But the problem is when you stop paying money it will stop the traffic. Most of the time when people start an e-commerce store they start with paid promotion because it generates instant traffic also it can measure and target your audience.
Organic marketing: In organic marketing, you don’t spend money to generate traffic but you need to put some time and effort into generating that. It’s a time-consuming process but when it’s generated traffic then your cpc will reduce. Most of the time people start with paid marketing but their main focus is growing their traffic source organically. It will help an e-commerce business in the long run.
Mostly in organic marketing, we follow content marketing like Search engine optimization services and social media marketing. Once a website is ranked on the search engine to the targeted keywords if the posts go viral on social media then it will generate free traffic.
Also, we have some other options, like
Email Marketing: Build an Email list of your targeted audience and start old outreach through email campaigns. You can build it by your own or you can purchase an email list from some other websites like apollow.io etc.
Influencer Marketing: You can collaborate with social media influencers who have a good number of followers and reach. You can tell them to promote your website to generate traffic. Some charges may they taken or you can do it on a commission basis. If your product or service is good and it has a demand then people will purchase and it will be a win-win situation for both of you.
These are the processes that you can follow to generate traffic for increase sales. We as a website development agency do the same task for our clients, you can connect with us for a free consultation.
