How does content marketing enhance your website’s value?
Driving traffic to the website will help it to grow. We all know that. So, the answer is yes, it helps. But how it can help. Let me tell you about things.
What is content marketing?
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable content for our potential customers. It will help them to know about the product or the services that we provide and how can they get benefited by that product or service.
It’s a great way to communicate with our clients and educate them. In content marketing, we have to segment our content based on TOFU, MOFU, and BOFU and target our audience strategically.
In marketing, we consider 3 stages. Let me tell you about those stages.
Top of the funnel (TOFU): This is the top stage of the pyramid. Where some strangers will see your content and attract so they stop scrolling. You have to make content by targeting those strangers. They will see your brand for the first time. They don’t even know you. But if your content is relevant to them then they will attract and engage. At this stage, sometimes people don’t even know that they need your product or service but when they see your content, they will think that it might help them in their life. In this stage, we mostly consider those questions and answers that people will ask before they buy.
Middle of the funnel (MOFU): This is the middle stage of the funnel. Where people will know your brand but are not confident enough to make a purchase decision. So we show them our clients’ testimonials or case studies. These people are coming from stage 1, so we have to work on building trust here. Once we successfully build trust with our customers then they will move to the next stage.
Bottom of the funnel (BOFU): This is the last stage of a funnel. Where people will come when they are confident about our brand. Before coming to this stage, they had multiple interactions with our brand, so at this stage, people are almost ready to make a buying decision. So, we have to make an irresistible offer for our customers. That they can’t ignore. We have to ensure that our product will help them and they will get a good customer experience though they will refer some other people. Also, we can upsell or cross-sell to our customers.
So content creation is a complete journey of a stranger who becomes a customer later. Mostly, we use blog articles or social media posts to create content. However, the target will be to visit our website or a landing page. That will be the main focus of creating content.
If a stranger visits our website through this content creation journey, then obviously, it will help to increase our website traffic. To build a strong brand, generate leads, or increase traffic to your website, you should build a strong content marketing strategy.
We help our customers to build a strong brand through their online presence so you can connect with us. Book a Free Consultation now.
