How does SEO impact online visibility and sales?

As we know today website is a necessity of a business. It’s an online presence of a business. But just having a website is not the only thing that we should follow. We have to work for SEO which will help to increase online visibility. Let me tell you the role of SEO.

Higher ranking on search engine: We do SEO just to rank on Google organically with our high-value content. As we know most people don’t go to the 2nd page on Google so we need to keep our website on the 1st page of Google though people will come to our website.

Boost organic traffic: SEO will help us grow organically. When a business gets organic traffic, it automatically increases its conversion rate and reduces the cost per click. We can target keywords that define our audience and their intent.

Building brand Credibility: When a website gets ranked on Google, its brand value and credibility will automatically increase. In SEO, we also have to maintain a social presence, which will increase its value. A high-ranked website is considered a reliable source.

Optimize local searches: for offline businesses, local SEO can play a significant role in their business. For local businesses, we need to target location-wise keywords which will help a business to increase visibility with low competition.

Now the point is how we can start SEO services for a website. So, there will be 2 parts in SEO. 1st one is on-page SEO and 2nd is OFF-page SEO.

In on-page SEO, we have to focus on the website’s internal parts, such as Engaging UIUX, mobile-friendly design, meta titles, meta descriptions, meta keywords, and Proper HTML Tags. These are the things that we should follow as website developers or designers when we build SEO-friendly websites.

Keyword Research: Here we have to identify proper keywords that targeted people will search. Also, it should be high volume and low competition rate. In the beginning, we should focus on long tail keywords or location or industry-specific keywords.

High-quality content: As we know content is king. So, we should focus on high-quality content with targeted keywords because Google will uplift those websites that have quality content with better engagement.

Backlinks: We have to focus on link building with High domain authority websites which will increase its credibility on Google. It will also improve our website’s DA as well. There will be 2 types of backlinks. 1st one is do-follow and 2nd one is no-follow. Google considers do-follow backlinks only but no-follow links help us to generate traffic. So a good no-follow traffic source is also beneficial for a website.

Responsive Design: The design of a website should be mobile-friendly. As we know more than 60% of website traffic is coming from mobile devices. So we can’t ignore that. Nowadays most WordPress developers like us will build Responsive designs by default.

Technical aspects: We have to focus on some technical aspects as well like XML sitemap, SEO URLs, Robots.txt, and so on. These are the technical things that should be there on a website. This will help google crawl a website.

SEO is a slow process. It will take some time to rank your keywords on Google but it will be your primary target as a website owner in terms of digital marketing. Paid promotion is so costly but it will provide instant results. So in my opinion you can start with both paid and organic but when your organic reach goes high, you can reduce your paid promotion budget. Also sometimes Google will change its algorithm so we have to adjust our website accordingly otherwise it will downgrade our website.