Why a website is a cost-effective marketing tool

Today a website is not an optional thing for a business. It’s a necessity. It’s a cost-effective marketing tool for every business which will run 24/7 globally.

In the 80s or early 90s, all business owners were thinking about TV/Radio ads, Hording, Hand bills for their marketing channels. But they can’t measure the success rate of these channels. There are no options to track these channels.

In 2000, after the .com bubble, people were focusing on building websites for their business. Whether at that time it was not a marketing tool because at that time a website was not as advanced as it is today. But gradually people started visiting websites, and the traffic increased, so people are taking it seriously.

Now people are visiting websites at first before they are considered to buy something. So it’s important for every business. Today building a website by using WordPress is super easy. You can build a 5-6 page business website within a few hours. A platform like WordPress is so powerful that you can build your website without writing a single line of code. Also, it’s free and the repository is huge. You will find all required plugins for free of cost. The websites like Ecommerce or social media can be done by using this platform.

Now let me tell you why you need to consider a website as a marketing tool and why it is cost effective.

24/7 Accessibility: If you are running a small business, then it’s not possible to open it for 24 hours but your website is your online store and that can be run 24/7.

Global Targeting: A small business can target just a specific region or a specific zone. If they want to increase their radius of business then it will take a huge cost. But by using a website, you can target globally or to a specific location or region.

Tracking Audience: In traditional marketing, it’s very difficult to track your audience, from where they come from or what their behaviour is. But if you can track your audience, then it will help you in remarketing and that will reduce your marketing cost. With a website it’s possible. Tools like Google Analytics Meta pixel helper or Microsoft Clarity can give you exact information about your audience.

Credibility and trust: A website can build credibility and trust in a business. As we know that people are trying to visit our website first before they buy our products or service so it’s important that they can land on a website. If a customer doesn’t find a website or if they find that the website is outdated, they are not going to buy our service/ Products.

Most of the time business owners don’t even know how to use a website as a marketing tool. They just made a website but didn’t get any conversions from there. So day by day they are loosing interest from their website and it’s become outdated.

We help businesses not only build a website, but also we help them to build a strategy that a website will work for them.