Why an outdated website is not good for a business.

As a business person, people are building their website to get more sales or leads, but most of the time, they don’t even know how to use it. They make a website and assume that it will increase their sales, but it is just good for nothing. So gradually they don’t care about their website.

So as a business person, you should focus on your business strategy rather than just building a website. For some businesses, a website is highly beneficial, but for some businesses, it’s not even needed, but still, people are making one. So, before you make a website you should be clear about your strategy.

A website is a digital storefront of your business, so you have to maintain it like that. Otherwise, instead of building your business reputation and credibility, it will go down.

So, the question is when you need a business website. Let me tell you that

1. If you want to present your business digitally, then you need a website
2. If you want to grow your business organically through SEO and social media then a website will be mandatory.
3. If you want to sell something online then you need a website.

So maybe you want to sell something or you want to generate leads for your business you have to maintain your website. So the question is what standards we should follow to maintain a website?

There are a few things that we should follow to maintain the standard.

1. UI/UX Standard: a website should look unique and eye-catching. It should come with typography and proper spacing. Also, a Call to action is Mandatory.
2. Mobile Optimisation: The design should be responsive so that it will fit on every device. As we know, most of the traffic will come from mobile devices so you have to ensure that the website is fit for every device.
3. Validate Coding standard: The HTML/CSS/Javascript should be validated by W3C. It’s a must for SEI Standard.
4. Performance Optimisation: Performance should be optimized by following these things.

1. 1. Loading speed optimization

1. 1. Minify HTML, CSS and Javascript

1. 1. Compress Images.

1. 1. Enable browser Caching.

1. Add Meta Information: Meta title, Meta description, and keywords are the most important from the SEO aspect. Also, implement structured data.
2. Cross-browser compatibility: Test your website on all important browsers like Chrome, Safari and Mozilla Firefox, Opera.
3. Maintain Security standards: A website should follow the following standards:

1. 1. A website should load with an HTTPS request. You should purchase an SSL Certificate.

1. 1. If your website is in WordPress, then you should be up to date with all plugins and frameworks.

1. 1. A strong authentication is most important if your website is maintained by multiple persons. You should follow multifactor authentication.

1. 1. Firewall and Malware protection is a must.

1. 1. Take a regular backup.

1. Analytics & data monitoring: Tools like google analytics, Meta pixel helper, and Microsoft Clarity can help to track your user data, which will help you to retarget. That can be a cost-effective approach as well.

So, these are the things that you should maintain on your website. So, it’s not going out of date. Otherwise, you didn’t get any benefit of having a website.